Logic behind this research: Many of us go into interviews without having a strong foundation/knowledge about the company we want to work for. This research paper (SWOT analysis), will give you an excellent amount of information about the companies you wish to work for which in return will help you in an interview. You will go into the interview knowledgable and confident about the company.

 Career Research Report  

For this report, you will research and analyze two companies, which you may want to target in your future job searches, and you will determine which company (one, both or neither) you would prefer to work for.  For this week the first draft of this paper is due which should be approximately 1700 maximum words and follow the guidelines for an analytical report, focusing on conclusions and recommendations. . 

Because most of the information that will be presented in the report will be from secondary sources, you must follow the APA guidelines for in-text citations, and reference list, as well as the use of headings.

• The first draft of the research paper is due by the end of this week for peer review. 

Report Sections:

1. Cover Page
2. Table of contents
3. **Introduction  Present the reason why the report is being written, the nature of the opportunity you are facing, the scope of your research, sources of materials, and what conclusion you reached (direct approach). This is a brief statement about which company you preferred as your number 1 choice of an employer. (There are several possible conclusions you might draw you prefer 1 of the companies over another, or both companies are appealing to you, or neither company meets your requirements.) You will also forecast what you will be writing about in the rest of your paper.

4. **Company Evaluations  In this section, you will present your evidence. You will report for each company the following:

• • • Company Background and History
    • SWOT analysis (Strengths, Weaknesses, Opportunities, threats) Each part has to have its own paragraph with proper in-text citation.

6. **Conclusion Compare and contrast the advantages and disadvantages of each company and give your final reasons for choosing one company over the other.
7. **Next Steps – What will be your next steps in following up on this report as you begin planning for your career. What do you need to do to be ready to begin your job search and choose a company?
8. Reference page  following APA guidelines 7th edition

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