Please review the integrated promotion plan described in pp. 179-187 (esp. Fig. 10.4).  For the business idea you selected for this week’s discussion board (which was the Ring doorbell/camera), prepare a fictional integrated promotion plan following the steps in Fig. 10.4.  Develop and evaluate your plan explaining what you would do if you were doing this for real.  Apply the descriptions from the book to each step.  Lastly, pretend you have a budget of only $2500 for the first three months of promotion.

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