In this assignment you will choose a media item to critically examine through a sociological lens.  The purpose of this paper is to demonstrate your ability to analyze media context using sociological questions and concepts. This paper should be 3-4 pages and please cite any sources used in the analysis. The paper should first describe the media item, then offer a sociological analysis of the content, and conclude with a discussion of an alternative media representation. This assignment provides you the opportunity to both critically analyze a media item and develop a response or alternative version of this item that both incorporates your critique and seeks an alternative representation. Your analysis and critique should incorporate theories and key concepts from this course including inequality, gender, race, class, social roles/socialization, impression management etc.

1. Find a popular mainstream media item that depicts an aspect of social life or represents social and cultural groups. This can be print or digital media that is one of the following:

• • An advertisement
  • An article in a popular/mainstream magazine
  • A newspaper article
  • A popular YouTube  or Tik Tok video
  • A clip from a popular show on television or movie
  • A clip from a news program
  • A social media page or profile

2. Using what you have learned in this course, critically analyze the social meanings and  representations presented in the media content. Discuss how the media item reflects or challenges dominant  cultural values, norms, and social identities.

3. Describe an alternative representation of your media item. How could the media item be changed or reimagined to represent social life differently?

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