Identifying Gender-Stereotyping in Commercial Toys 

Visit a local toy or department store and identify toys that might encourage gender stereotyping, using the following questions to guide your observations:

Part 1: Give an overall summary of gender stereotyping in toys. Use these questions to guide your response:

1. Scan the toy aisles. What percentage of the toys seem to be targeted towards a specific gender?  Are gender-stereotyped toys heavily promoted at the front of the store or at the ends of aisles? 

2.Are “masculine” toys physically separated from “feminine” toys?

3. Does the color or style of their packaging reinforce gender stereotyping? Provide some examples.

4. In general, what do toys targeted towards specific genders emphasize?  Do “masculine” toys emphasize independence and high activity levels and “feminine” toys quiet, home-based, collaborative pursuits?

Identify 3 toys. Tell the name of the toy and give a brief description of the toy. Tell whether this toy is a feminine toy or a masculine toy and explain your reasoning behind your response. 

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