Demonstrates mastery of the chosen industry through a completed project meeting the requirements and expectations of the project type
Demonstrates research investigation that includes appropriate data collection and analysis to understand and address relevant issues and problems. For campaigns and journalist projects, this may also include creative practices.
Exercises critical and scholarly thinking that engages with relevant theories/concepts from the chosen industry, and integrates logical arguments, practical solutions and/or innovative treatments
Provides effective and original expression of ideas; spelling, punctuation, structure
Correct and appropriate citations; complete reference list in APA 7th style. For industry reports, campaigns, or journalist works, professional presentation of final report.

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