Using the attchted file describe at least 4 of the most important things Phish has done to be so successful.  In what ways is this band unique?  Explain.  Also describe their business model and how it is contrary to the usual way an artist or band attains success in music.  Why do their phans follow the band around the country, from show to show?  The thread you post should mainly be in your words.  You may use brief quotes from the article to support your points, but do not rely on that as filler.