Identify a minimum of three individual companies in the industry. Identify a leading company, a moderately successful company, and a company that is struggling. Base your selection primarily on each companys relative position based on their performance in the industry. Recall that each industry measures performance in a unique way.

In addition to their position based on their performance, identify how each firm has positioned, or tried to position, themselves, in their industry. Identify characteristics that differentiate the companies from each other based on quality/price, geographic coverage, vertical integration, product line breadth, distribution, or service.