THE ASSESSMENT DETAILS FOR THE ASSIGNMENT ARE AVAILABLE HERE WITH ALL DETAILS YOU NEED TO COMPLETE THE ASSESSMENT – FURTHER ASSIGNMENT DETAILS ARE AVAILABLE IN MODULES UNDER ASSESSMENTS. I WANT YOU TO FOCUS ON THE FOLLOWING KEY POINTS:

1. ENSURE THAT YOU DO NOT MERELY ANSWER THE QUESTIONS – THE IDEA IS FOR YOU TO RATIONALIZE YOUR THINKING AND APPLY THE KEY LEARNING WE HAVE INTRODUCED IN OUR LECTURES, ASSIGNED READINGS AND IN-CLASS DISCUSSIONS.

2. YOU NEED TO FOCUS ON KEY THEMES SUCH AS – PLANNED AND EMERGENT STRATEGIES, COMPETITIVE ADVANTAGES AND CHALLENGES, RISK, CULTURAL ISSUES, COMPETITIVE ASPECTS OF COMPETING WITH THE LIKES OF THE EMERGENT PLAYERS SUCH AS ROKU, AMAZON PRIME AND HULU.

3. REVIEW WHY EMERGING MARKETS LIKE CHINA, INDIA, BRAZIL OR ANY OTHER EMERGENT MARKET YOU ARE AWARE OF, MAKES THEM DIFFERENT AND WHAT SORT OF CHALLENGES THEY PROVIDE RETAILERS LIKE NETFLIX? WHAT SORT OF APPROACH SHOULD NETFLIX TAKE IN THESE MARKETS IN ORDER TO SUCCEED THERE?

4. USE TOOLS LIKE PESTLE AND SWOT TO INDULGE IN A DISCUSSION WHICH IS REFLECTIVE AND NOT MERELY WHERE YOU APPLY THE TOOLS. I WANT TO SEE WHAT YOU DEDUCE FROM YOUR APPLICATION OF THE TOOLS.

1. What are the internationalization drivers Netflix has had to endure in global market expansion?
2. What according to you are the key pillars for Netflix building a competitive advantage in its global market expansion? (Hint: Cost, Content, Competition, Covid)
3. What might be the dangers for a global streaming service in not adapting for emerging markets?

5. BE CRITICAL, CREATIVE AND COMPREHENSIVE IN YOUR ANALYSIS.

6. TELL A STORY USING THE QUESTIONS AS YOUR GUIDE – Do not merely answer the questions!

7. 1500-1600 WORDS MAX PLEASE – ONLY TO BE SUBMITTED AS A WORD DOCUMENT.