Company: Dr. Squatch (https://drsquatch.com/)

Refer to the content covering marketing by the numbers.

1. Provide an implementation plan that addresses:
   • What implementation steps and controls are planned?
   • Who will be assigned the implementation steps and controls?
   • When are the deadlines for the implementation steps and control?
   • What will each implementation step and control cost?
2. List measures to monitor progress during implementation and also identify threats to successful implementation.
3. Perform a risk assessment for the Strategic Marketing Plan and describe how the identified risks can be mitigated.

Note: This assignment will be checked for plagiarism. Always review the University’s Academic Integrity Policy statement regarding plagiarism.