Strategic Analysis Paper
In order to complete your Strategic Analysis Research paper project, you will be analyzing McDonalds (The Fast Food McDonalds) The analysis of the company must be presented in writing not later than 3/26/22 by 11:59 PM. CT
Please post your analysis by to this assignment folder.
Please follow the following RUBRIC closely in formatting your paper in specific sections addressing each specific topic.
Throughout this semester you will have the opportunity to learn various aspects of strategic management and to apply that knowledge to analyzing business cases. The McDonalds strategic analysis will provide you with another opportunity to apply the knowledge that you gained in other business courses at Grand View and the knowledge that you gained during this semester to analyze strategic decisions faced by the top management of the company. In making strategic recommendations to the top management of McDonalds you should analyze the company by following the outline below. The answers to each of the items listed below must be substantiated by the theoretical frameworks that you will be learning throughout the semester, and with research from external sources.
1. History
Briefly describe McDonalds history including the major milestones and including more recent developments in the companys operations. (10 points)
2. Internal Company Analysis
In analyzing this section you should utilize the elements of Strengths and Weaknesses from the SWOT analysis and elements of value chain analysis. Also, please remember to utilize elements from the course including the following sequence: resources, capabilities, core competencies, and competitive advantages. This analysis should include the majority of the functional aspects of the company. (25 points)
3. Environmental Analysis
Describe the environmental forces that have or might have an impact on McDonalds operations. These forces might include economic, political, cultural, technological and other environmental forces. (25 points)
4. Industry Analysis
Using Porters Five Force Model, provide a detailed analysis of the fast food industry where McDonalds competes. (25 points)
5. Competitor Analysis
Provide a detailed analysis of McDonalds main competitors. Be sure to discuss how these competitors are positioned in the industry and discuss the strengths and weaknesses of their strategies. (25 points)
6. Financial Analysis
Using research you should present the major financial indicators (total revenue, net income, stock price, etc.) and explain whether the company is improving its performance. In addition, you should compare McDonalds in these aspects to its major competitors and to the average for the industry. (10 points)
7. Recommendations
Based on the analysis that you provided in points 2 through 6 above, provide recommendations to McDonaldss CEO regarding the course of action or actions they should pursue. In making your recommendations, please make sure that you explain how various functions of the organization would be impacted as a result of the suggested course of action. Please be specific in your recommendations. (30 points)
The project will be graded on the following criteria:
1. Ability to effectively conduct research and effectively process and present the information in writing. You should utilize at least five research sources.
2. Ability to properly present the research information in writing. The paper should be organized in a logical format with headings and subheadings and should be free of grammar and spelling errors. The pages should be numbered and if exhibits used, all exhibits in the paper should be properly titled and numbered. If exhibits are included in appendix they should be properly referenced in the paper. Research sources should be included at the end of the paper and should be properly cited in the paper.
3. Ability to properly conduct the internal and external analysis of McDonalds and recommend a course of action that will incorporate various functional aspects of the company.
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