Select ONE of the two companies:

1. www.zalora.sg (Links to an external site.)

2. www.ndtv.com (Links to an external site.)

You have been hired as the Marketing Analyst to the CMO. 

1. What business is the company in? Who are the competitors? What is the revenue / Net profitability/ Market share /User growth in the last 3 years?

2. Compare and Contrast: List 3 specific recommendations about the Client Website that you will give to the Client CMO. Give a comparison with at least one competitor for each of the 3 recommendations.

3. List 3 Keywords that the competitors use – on Google search, but your Client company does not use. Why do you recommend it?

Your recommendation report should include text, charts, images, analysis, references.

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