Individual Assignment 1: Select a company (or case) and show how the Triple Catalyst model could help it:

-stave off (delay, and/or protect from) competition

-survive a disaster/shock (consider COVID-19, or a major change in economics, or climate-related disasters – or a combination)

-go from good to great

-go from great to exceptional

Limit this to 3-5 pages of content, double-spaced 12-point Times New Roman font, excluding cover, table of contents, appendices.

Due at end of W3

Grading Rubric coming soon, but in the meantime be sure that your assignment

…is written as a managerial report, with an Executive Summary

…contains citations, related to assertions that you have made

…is true to the request of the assignment. Will a reader really learn how the Triple Catalyst model (MacKay, 2021) would help?

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