Course Revision Date: 02/2021

Writing Assignment 1

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Before you begin, please make sure to review the Unit Examination Instructions pages in the Study Guide.

Note: Students must use APA style citations in their writing assignments. For detailed information on how to properly cite your work, please refer to the Student Resources tab on the main page of the Student Portal.

Please choose a question below and type your answer in the built-in text editor. You only need to select one question from the list below:

Please read Social Responsibility Case Study: Johnson & Johnsons Tylenol Crisis on pages 53-55 of the text and answer the following: If you worked for a competitor of Johnson & Johnson, how might you have recommended your company respond? What, if anything, should your company have done to make sure it was not the next victim of this criminal behavior?

Please read Social Responsibility Case Study: Coca-Colas Fight Against Obesity on pages 77-78 of the text and answer the following: Is Coca-Colas stance that its products do not contribute to obesity unethical? Does Coca-Cola mislead consumers by refusing to acknowledge the validity of studies suggesting soft drinks contribute to obesity?

Corporate communications and PR consultant, Martha Whiteley, states that, a big part of life is learning from one another. How does this belief relate to strengthening an individual’s contribution to successful strategic PR campaigns?