PUB-690 Capstone Guide

Option 4 – Program Evaluation Plan

Description

Evaluation is a key component of any health promotion program. Through evaluating a program,

you can determine its quality and effectiveness. In PUB-620, you explored evaluation designs,

process and outcome evaluation, and the CDC's framework for evaluation. For this capstone

project option, you will choose an existing program and develop a plan to evaluation that

program. For the purposes of this capstone project, you will not actually be conducting an

evaluation of this program. Rather, you are preparing the first step in any program evaluation

which is to create a plan for the evaluation. Your program evaluation plan will include a

description of the program, the purpose of the evaluation, description of stakeholders and

intended users, evaluation questions, a data analysis plan with timetable, and plan for reporting

and dissemination of findings. Your final program evaluation plan should include the following

components:

I. Executive Summary (submitted only with Part 4)

II. Literature Review

III. Introduction and Purpose of the Evaluation

a. Purpose of the evaluation

b. Type of evaluation to be conducted

IV. Intended Users and Stakeholders

V. Program Description

a. Program objectives

b. Evaluation objectives

VI. Evaluation Questions

VII. Evaluation Design and Sample

VIII. Gathering Credible Evidence

a. Data collection methods (analytic strategy)

b. Timeline and workplan

IX. Dissemination of Evaluation Findings

X. References

XI. Appendix A: Logic Model

XII. Appendix B: Work Plan/Analytic Strategy

 

2

 

Deliverables

The deliverables for your program evaluation plan will be submitted in Topics 4, 8, 12, and 16.

For Topics 4, 8, and 12, you will work on three separate parts of your project, according to the

deliverable schedule provided below. In Topic 16, you will submit your final, completed project,

including all revisions or suggested edits made by your instructor.

For each of the four deliverables (Parts 1-3 and Final Project), include a copy of the appropriate

rubric (provided in this Capstone Guide) at the end of the deliverable. Your instructor will use

this rubric when reviewing and grading the deliverable.

Deliverable Due Date Components Due

Part 1 Topic 4 II, III, IV

Part 2 Topic 8 V, VI, VII, XI

Part 3 Topic 12 VIII, IX, XII

Part 4 Final Project Topic 16 I-XII

Descriptions of the four deliverables, including criteria, requirements, and instructions for

completion are provided below.