Using the template provided in the supporting materials section below, draft a press release that reflects your companys new venture and how it affects the general external audience. Your press release should address the following rubric criteria:

• Address the key points appropriate for external audiences.
• Summarize the diversification decision.
• Explain why the decision was made.
• Explain where in the marketplace the new products are launching.
• Identify who benefits from this product in both the company and the community.

What to Submit

To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA style.

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