Read "8 Steps for the Perfect Product Launch" in the Documents & Resources folder.  Leverage what you’ve learned about new product development in the previous weeks to answer the following questions.

Introducing a new product provides an opportunity to promote the new offering and bolster its reputation and image at the same time. Advertising elements for a new product launch should take into consideration the target market the product is aimed at reaching and the company’s overall promotional goals. How does the design thinking process inform truth in advertising, branding, demographics and innovative launch strategies?

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