Strengths

What do you do well?

What unique resources can you draw on?

What do others see as your strengths?

Weaknesses

What could you improve?

Where do you have fewer resources than others? What are others likely to see as weaknesses?

Opportunities

What opportunities are open to you?

What trends could you take advantage of?

How can you turn strengths into opportunities?

Threats

What threats could harm you?

What are others facing similar threats are doing?

What threats do your weaknesses expose you to?