Createa Persuasive Memo with business improvement suggestions.

Go to Persuade Caf using this link: .

        Review the informationin the left column of the cover page.

        Review the video andpresentation.

        Review the aboutpersuadeCafe information in the area at the top of the page.

        Review the surveyresults information in the area at the top of the page.

        Review the executiveprofiles information in the area at the top of the page.

Assignment Instructions

        Write a persuasivememo presenting your recommendations for their business improvement program.

        Determine whichexecutive should receive the memo; understand your target audience.

        Gather evidence tosupport your recommendation (above).

        Explain your idea clearly;describe what you want the reader to do.

        List the benefits oftaking the action.

        Describe how yourrecommendation meets the program criteria.

        Acknowledge potentialcosts or downsides.

        Emphasize the mainpoints.

        Business people havehigh expectations.

Guidelines

        Memo format

To:
From:
Date:
Subject
(Body of memo)

        The body of your memoshould be at least two pages in length.

        The goal is topersuade the executive team to implement your recommendations.

        Write a clear,convincing, persuasive proposal.

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