Marketing research is a process of consumers’ thoughts, actions, and purchase intentions to form marketing decisions and also return-on-investment (ROI) for the marketing decisions.  

You are tasked with conducting marketing research to determine what customers look for when purchasing products or services online.  You can select a product or service offered by the organization you are employed.  You can also select a local organization to select a product or service they offer.

Complete the following steps for your marketing research assignment:

• Utilize Microsoft Word.
• Share the name of your selected organization and product or service.
• We outlined the problem as purchasing a product and service online, so you will need to formulate this into a business question (utilize the examples in chapter 5 of the textbooks).
• You are going to utilize primary data by creating your own marketing survey using Survey Monkey.
  •  ()
    • Create an account
    • Create Survey
• Each of the following survey questions (Table 5.1 in the textbook has examples):
  • Closed-end Question: Yes/No
  • Closed-end Question: Multiple Choice
  • Closed-end Question: Likert Scale
  • Closed-end Question: Rating Scale
  • Open-end Question: Opinion Based
• Share your survey with five different people and have he/she answer your questions (we do not have to receive data on personal demographics: name, age, gender, etc.).
• Share the Survey Monkey URL in your document.
• Share the findings from the responses.
• Finally, draw your conclusion from the findings.

Your submission must include your survey questions.

www.surveymonkey.com login: Onlyev1 Password: Howard789!

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