Discussion Board 3

  Construct an IFE Matrix for Coca-Cola

graded

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Overview

This exercise will give you experience in developing an IFE Matrix and using Financial Ratios. Identifying and prioritizing factors to include in an IFE Matrix fosters communication among functional and divisional managers. Preparing an IFE Matrix allows managers to articulate their concerns and thoughts regarding the business condition of the firm. This results in an improved collective understanding of the business.

Challenge

• Prepare IFE and Financial Ratios for the Coca-Cola Company. For the Financial Ratios make sure to use the Coca-Cola revenue statement and balance sheet. There are additional resources found in Table 4-8, find as many Coca-Cola financial ratios as possible. Record your sources.

o What strategies do you think would allow Coca-Cola to capitalize on its major strengths?

o What strategies would allow Coca-Cola to improve on its major weaknesses?

What to Post?

• Post your analysis and conclusions in narrative form to this Discussion Board no later than Thursday 11:59 PM EST/EDT.

o Make sure to include key data from your exercises.

o Before you post, review the Discussion Guidelines provided in your Start Here module.