Dynamic Strategy and Disruptive Innovation

 

Assignment 2 briefing

 

Assessment 02 • 40%

 

• 30 slide presentation (+/-10%)

 

• Part 1: Facebook (20%) – Strategy Development – Strategy Implementation

 

• Part 2: Portfolio Analysis (20%)

 

• Monday 9th September 23.55 AEST

 

CONTINUATION OF FACEBOOK CASE

 

PART A

 

From assignment 1

 

• Important to identify 4 stakeholders that come under each stakeholder category for Facebook

 

– Swing

 

– Defensive

 

– Offensive

 

– Hold

 

Stakeholder Behavior Analysis

 

Stakeholder Behavior Explanation Coalition Analysis

 

Stakeholder Categories & Generic Strategies

 

• Cooperative potential • Competitive threat • Actual behavior

 

• Stakeholders • Objectives • Beliefs

 

• Commonality of Behavior • Commonality of Interest

 

• Swing (Upside potential & downside risk)

 

• Defensive (Downside risks)

 

• Offensive (Upside potential)

 

• Hold (Neutral)

 

Stakeholder Strategy Formulation and Implementation Process

 

• Change current beliefs about the organisation • Try to change the stakeholder’s objectives • Adopt the stakeholder’s position

 

• Reinforce current beliefs about the organisation • Maintain existing programs • Let the stakeholder drive the transaction process

 

• Formal rule changes • Change the decision forum • Change the kinds of decisions that are made

 

• Monitor existing programs • Reinforce current beliefs about the organisation • Guard against changes in the transaction process

 

Strategy Implementation

 

• Resource allocation

 

• Commitment

 

• Interaction

 

• Evaluation

 

• Restructuring • Building teams and taskforces • Sourcing new people • Creating new business units

 

• Participation • Incentives • Shared values

 

• Ignore the stakeholder • Public relations

 

approach • Implicit negotiation • Explicit negotiation

 

• Implementation control • Control of strategic

 

programs • Control of strategic

 

direction • Control of “what we

 

stand for”

 

Covered in Assignment 1

 

Workshop 04/ Assignment 2 PART 1

 

Workshop 05/ Assignment 2 PART 1

 

1. Strategy Development

 

• Refer workshop 4 content

 

• Analyze each generic strategy option for the identified stakeholder

 

• Provide recommendations

 

• Integrate literature and industry sources to support your arguments

 

Example Only InFocus Case: Suppliers (Hold)

 

• InFocus suppliers are a hold stakeholder: they pose low cooperative potential and low competitive threat.

 

• The key strategies available for managing hold stakeholders are:

 

– Monitor existing programs

 

– Reinforce current beliefs about the organisation

 

– Guard against changes in the transaction process

 

•  A strategic program for managing InFocus suppliers could be to reinforce their current beliefs about the organisation. This could include implementing supplier relationship management initiatives to facilitate two-way communication and assure them that InFocus will resolve the incident efficiently and effectively.

 

Analyse

 

Justify recommendations

 

1. Strategy Implementation

 

• Refer workshop 5 content

 

• Analyze 4 strategy implementation related area for each stakeholder

 

• Provide recommendations

 

• Integrate literature and industry sources to support your arguments

 

Stakeholder Behavior Analysis

 

Stakeholder Behavior Explanation Coalition Analysis

 

Stakeholder Categories & Generic Strategies

 

• Cooperative potential • Competitive threat • Actual behavior

 

• Stakeholders • Objectives • Beliefs

 

• Commonality of Behavior • Commonality of Interest

 

• Swing (Upside potential & downside risk)

 

• Defensive (Downside risks)

 

• Offensive (Upside potential)

 

• Hold (Neutral)

 

Stakeholder Strategy Formulation and Implementation Process

 

• Change current beliefs about the organisation • Try to change the stakeholder’s objectives • Adopt the stakeholder’s position

 

• Reinforce current beliefs about the organisation • Maintain existing programs • Let the stakeholder drive the transaction process

 

• Formal rule changes • Change the decision forum • Change the kinds of decisions that are made

 

• Monitor existing programs • Reinforce current beliefs about the organisation • Guard against changes in the transaction process

 

Strategy Implementation

 

• Resource allocation

 

• Commitment

 

• Interaction

 

• Evaluation

 

• Restructuring • Building teams and taskforces • Sourcing new people • Creating new business units

 

• Participation • Incentives • Shared values

 

• Ignore the stakeholder • Public relations

 

approach • Implicit negotiation • Explicit negotiation

 

• Implementation control • Control of strategic

 

programs • Control of strategic

 

direction • Control of “what we

 

stand for”

 

Covered in Assignment 1

 

Workshop 04/ Assignment 2 PART 1

 

Workshop 05/ Assignment 2 PART 1

 

IMPORTANT

 

• IF YOU HAVE NOT IDENTIFIED SWING, HOLD, DEFENSIVE, AND OFFENSIVE STAKEHOLDER EACH,

 

• THEN, PLEASE DO IDENTIFY 4 STAKEHOLDERS AND INDICATE IN THE STAKEHOLDER ANALYSIS SUMMARY SLIDES

 

WEEK 7 CONTENT

 

PART 2

 

Based on D&H Food Group Case study shared last week

 

Assessment 02 – components

 

• Plot business units on a BCG, GE- McKinsey, and Synergy Matrix

 

• Recommendations

 

Portfolio

 

• Week 07 workshop material

 

• Plot the five business businesses accordingly

 

• Summary and analysis – Rationale behind the analysis

 

• Recommendations

 

Portfolio

 

• Important aspects to consider

 

– Consolidate the analysis into one place (i.e. the outcome of all three analysis)

 

– Provide recommendations • Research options available for companies

 

– Example; what should be done when a subsidiary is marked as a star?

 

• Provide a clear recommendation

 

*Integrate scholarly literature

 

Assessment 02 – Presentation

 

• Referencing

 

• DO NOT NEED TO DO RESEARCH INTO THE INDUSTRIES/ BUSINESSES, etc.

 

• Research into concepts and theories associated with – Portfolio analysis

 

A2 PRESENTATION

 

Assessment 02 – Presentation

 

• A sample slide template is provided

 

• Limit the amount of text in the slides – capture the essence

 

• Need to use the Notes pane to explain slides – Don’t go beyond 150 words – Not required for all slides – Wherever, explanations, theory, and workings have to be

 

presented

 

• For example – see below

 

Assessment 02 – submission

 

• PDF

 

• Print to PDF> Print Layout> Noted Pages

 

• See the demonstration

 

Important

 

• Please attend week 7 workshop

 

• Watch online webinar recordings posted for the online class

 

• Contact your facilitator

 

Late Submission

 

• All that is required for the assignment was covered by this week

 

Late Submission

 

2 marks per day

 

20 marks

 

Read the following documents

 

• KBS Academic Integrity Policy

 

• Contract Cheating and Plagiarism related documents

 

• https://elearning.kbs.edu.au/course/view.p hp?id=1481&section=2

 

Wish you all the best!

 

• Please contact your workshop facilitator for further assistance.

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