As discussed in the reading, companies often default to paying too much attention to their external influencers and forget to leverage some of their most powerful brand advocates: their own employees. Employee advocacy is defined as the promotion of a company or brand by employees who share information about their company’s product, brand, or services in a positive light on social media. 

We’ve discussed previously how customers listen more to their peers than brands. Now think about how many people brands could reach if all of their employees posted on social media. Needless to say, it’s some of the best social media marketing available, and it’s often untapped.

For this assignment, please answer the following questions thoroughly:

1. What are the benefits for businesses looking to leverage employee brand advocated on social media?

2. What are the benefits for the employees as brand advocates?

3. What are the drawbacks of leveraging employees to advocate for the brand on social media? 

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