The Market Research PPTX will explore three possible business growth strategies for a chosen B2B or B2C Company. The company could be products or services.

Research and decide the best path to business growth for your chosen company –

(1) Expansion of new products or services in B2C or B2B

(2) Expansion in International Markets (This means you are taking your company and expanding the company outside its country of origin) My suggestion for International Markets is to look at a region and then decide the best country in that region to expand into.  

(3) Expand B2B Services (This means you are a B2C business and you think its time to expand your strategy into a B2B business)

Individuals will submit a PPTX presentation focused on one of the three business growth strategies for their chosen company listed above. 

Your research PPTX will include the following:

1. A detailed description of the business growth strategy and the potential impact on your chosen company
2. A description of current ways other companies in the industry sector have explored similar business growth strategies 
3. A description of how it can be used to innovate your company in the context of the industry(either in the US Market or in another specific geographic market)
4. A description of consumer behavior trends that will support business growth strategy for your chosen company.
5. What target markets did you explore and why?
6. What is the consumer behavior in the context of the geographic market you are examining?

This is an individual assignment.

The research PPTX will be 6-8 slides long (title page, bibliography, appendix not included in page count), with a properly formatted list of no fewer than four bibliographic references formatted in APA style , electronic library, as well as primary sources. 

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