Marketing of Services

Choose a service offered by an airline or airport. Thoroughly discuss the expectations and requirements of the customer in regards to the service. Be sure to express an opinion as to how well the chosen airline or airport is meeting or surpassing customer expectations and requirements.

As the maximum length of your post should not exceed 200 words, be concise and to the point. As always, cite, in current APA format, any sources you use. The goal in any marketing assignment in this course is to be succinct and to the point. Your posts should be newspaper article length and not magazine feature article length.

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