Portfolio Overview 

You will identify four products and describe who you believe the target audience to be and why 

Portfolio Goal 

Complete the Examples of Targeting Table 

Portfolio Details 

Complete the following:

1. Access the Examples of Targeting Table in the uploaded files below. You will use this table to complete this activity

2. Choose four products or services that you are interested in learning about. These products or services should come from a range of industries (such as consumer products, financial services, automotive, entertainment etc.).

• Two of the four products can be a product or service that interests you and that you would actually buy and the other two products should be unfamiliar or something you are simply not interested in personally HINT you have trouble with this, look in the house or cabinet of a friend, relative, or family member who you believe is very different to you in their consumer habits. What kinds of products or services do they have?) 

• List the products or services you have selected in the first column of the table

• Provide a description in the second column. Include price, advertising, or communications strategy, and where the product or service is sold 

3. Consider the following to guide you as you fill in the Target Audience (third) column of the table

•  Describe the targeting strategy used for each product or service.

•  Consider the features of the product as well as its advertising and communications strategy. 

• Describe the specific characteristics of the target audience. (HINT: Think about their age, income, geographic location, hobbies, and interests, etc.) 

4. Consider the following information as you complete the fourth and fifth columns of the table: 

• For the fourth column, Target Audience Evaluation , clearly state why you believe that the features and characteristics of the products or services are appropriate (or not) for the target audience. 

• In the last column, Positioning and Differentiation, clearly state how each product is positioned relative to its competitors and what its differentiating features are