Instructions
- What are the strategically relevant components of the department store segment of the U.S. retail industry macro-environment?
- How have Macy’s corporate strategy choices strengthened or weakened its competitive position in the retail industry?
- Is Macy’s generic strategy best characterized as a low cost, differentiation, broad, focused, or best-cost strategy? How well is this strategy working for Macy’s? What would a SWOT analysis reveal?
- What does your strategic group map of the department store segment of the U.S. retail industry look like? Is Macy’s well-positioned? Please explain.
- What is your assessment of Macy’s financial performance over the 2017 – 2019 period? (Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.)
- What strategic issues confront Macy’s in 2020? What market or internal circumstances should most concern CEO Jeff Gennette and his company’s senior leadership team?
- What recommendations would you make to Gennette to address the strategic issues confronting Macy’s in 2020?
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