Research elements of the macroenvironment of the business. Examine the factors that contributed to the failure of the business. Consider reasons why competitors of the failed business were successful. Explain how each of the elements of the macroenvrionment impacted the business.
- Expain how Blockbuster became a failed business
- Describe the macroenvironmental factors that impact the failed business. Explain how each of the factors influenced the organization’s competitive environment.
- Who were the organizations major competitors?
- Why were the competitors successful?
- Were the managers of the failed organization on top of the changes in the external environment? Explain.
- Did the managers of the failed organization respond to the changes in the external environment? Explain how they did or why you think they did not. How did the management of the successful organization respond differently to these changes in the external environment?
- How could the failed organization have overcome the challenges in the external environment? Obviously, the failed organization could have responded similarly to the successful competitor, but be sure to consider additional possible responses.
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