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Using Kotter’s eight-step process for managing change, what approach on leading the turnaround process could Daniel Oliveira have done differently to implement his proposed changes?

• Establish a sense of urgency:

• Form a powerful guiding coalition

• Create a change vision

• Communicate the vision for buy-in

• Empower others to act on the vision

• Plan for and create short-term wins

• Consolidate improvements and produce still more change

• Institutionalize new approaches

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