case analysis on Coke and Pepsi answering questions below with the following format:
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?
2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?
3. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets?
4. Comment on the decision of both Pepsi and Coca-Cola to enter the bottled water market instead of continuing to focus on their core productscarbonated beverages and cola-based drinks in particular.
format:
Introduction
Overview of the Political Environmental Difficulties Affecting Pepsi and Coca-Cola
Discussion of Timing of Market Entry
Changing Focus of Pepsi and Coca-Cola
Lessons Learned by Pepsi and Coca-Cola from their Indian Experience that can be applied to other Big Emerging Markets
Conclusion
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