- Product Price –What is our cost? What is our pricing objective? How much do we charge?
- Advertising and promotion – How do we package our product? How we advertise the product – TV, radio, Internet Web Site, newspaper? How we promote the product? What is the theme and message in our advertisements?
- Market entry/outlets – How we enter our market (Export, Wholly Owned, JV)?
- Distribution – Where do we start or enter the market? How and where we move the product? What is our delivery time? What is our delivery cost?
- Profitability/volume/image – Why we market? How much profit/loss/volume?
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