Symbolic interactionists focus on the way we learn the meanings of social concepts through interaction and mass media. After researching about the concept of “greenwashing,” let’s apply it to a real-world example.
Find an example of a corporation currently accused of using the strategy of greenwashing. Conduct research on the company considering the following investigative prompts.
What about the company’s marketing or public relations strategy qualified it for an example of greenwashing?
What is the actual environmental impact of the corporations policies and practices?
Compile your research into a one-page paper comparing the greenwashing image of the corporation with the corporations environmentally damaging policies and practices. In your paper include a discussion of how greenwashing ties into the symbolic interactionist’s perspective on environmental problems.
Popular databases you might want to try to include Academic Search Complete and Business Source Premier.
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