This is the link to the google analytics that you need to analyze to write the report:
https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount#/report/acquisition-channels/a54516992w87479473p92320289/_u.date00=20170101&_u.date01=20170531/
The date range for google analytics should be 01/01/2017 – 03/31/2017, please check this carefully.
Below is the outline you should answer and follow, please also include 3 discoveries; 3 insights; and 3 actions for the client to take as you analyze the google analytics.
Behavior Reports Outline:
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You could look at the Site content | All Pages report and or Content Drilldown report. Which pages are driving the most traffic? Which pages are will users spend more versus less time on a specific page? Which pages have the highest number of entrances? Highest or lowest bounce rate? Highest or lowest exit percentage?
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Look at the Landing Pages and Exit Pages reports. This would be an excellent report to use to identify specific pages that may have an extremely high or low bounce rate, as well as other metrics of interest.
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Look at the Site Speed overview report and other related Site Speed reports. Do you notice any browsers that have a higher versus lower average page load time? Can you identify specific pages, using the comparison tool, to identify certain pages that may take a lot longer to load? If so, this may be worth a brief write up. Go to that specific webpage in a browser and view the content on the page. Are there extremely large pictures or other things that may be causing the page to load slowly? If so, you could present a recommendation to compress any large files on a slow loading page. Things like this improve the end-user experience, which can cause users to stay longer on site, view more content on the site, and other positive outcomes.
- You can use the Site Search reports to identify if users ever type certain search words into the search engine on your clients site. If so, consider summarizing what you find.
Example References
If you use external sources, such as Googles learning materials, the Analytics support site, or third-party marketer or news sites that reference something about Google Analytics or online business, be sure to provide a reference. As for some examples of what I am talking about, here are a few:
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https://www.entrepreneur.com/article/314343
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https://www.forbes.com/sites/forbesagencycouncil/2017/01/30/14-ways-you-can-use-google-analytics-to-improve-your-website/#7541c7b53e93
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https://blogs.constantcontact.com/making-sense-of-google-analytics-10-tips-for-small-businesses-uk/
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https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/
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https://www.clickz.com/google-analytics-a-guide-to-confusing-terms/97261/
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https://yoast.com/understanding-bounce-rate-google-analytics/#:~:text=Bounce%20rate%20is%20a%20metric,on%20the%20page%20they%20entered.&text=You%20can%20use%20bounce%20rate,%E2%80%9Cquality%E2%80%9D%20of%20your%20audience.
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