Question Set #1:
1. What can you tell your reader about advertisings history?
1.1. How old is advertising & when did it start?
1.2. Why was advertising invented?
1.3. What is advertisings purpose?
1.4. What can you say about the intended audience of an advertisement? (*hint- see what Fowles says).
1.5. Where is advertising found? What are the mediums used to show ads?
1.6. How does advertising work? (*See Fowles).
Question Set #2:
2. Introduce the author and the name of the work in question. Follow the procedures and steps we covered when dealing with a summary. Youre going to need it here.
2.1. Who exactly is Jib Fowles?
2.2. Whats the background of the 15 Basic Appeals?
2.2.1. Where did the idea for this list come from?
2.2.1.1. Did Fowles come up with this all on his own or did he have help?
2.2.2. How is emotion related to the list of 15 appeals?
2.2.3. What aspects of rhetoric and pathos are involved?
2.2.3.1. Why is pathos important to advertising and these appeals?
2.2.3.2. What does Fowles say about emotion and how/why its used?
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