Foreign Country MINDSET’ Paper:

Mindset: Pages required 5): Please select a country with which you are not familiar!

Question: Issue is to internalize the mindset in terms of culture, philosophy, economics, geography, values, politics, institutions, history, family structure etc. (Rest on BB)

The following points may be noted:

Objective: To understand the development of mindset and its interaction with consumer behavior and marketing/advertising strategy

Double spaced 5 pages with references and citations

Research source: Notes on blackboard or handouts or any other material

Broad basis of mindset/cultural perspective: Prof. Siddiqi’s diagram relating mindset to behavioral/psychological processes (perception, attitude, etc.), marketing & consumer behavior.

Some demographic/economic/technological/political factors may be relevant in the evolution of mindset as shown in the diagram

Analyze your selected advertisement in terms of message, pictorial, copy, layout…

Identify the objective(s) of the advertisement e.g. brand recognition, desired sales action, brand attribute relevance, brand preference, brand equity, brand loyalty, reminder impact, general buzz, opinion leadership (please check your marketing/advertising books)

10  minutes presentation

References should be included.

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