This assignment allows you the opportunity to demonstrate your knowledge of Buyers (Consumers, Business, Global, etc)  For this assignment, and all the future assignments, you must go beyond the questions.  Consider the questions a starting point only.  

Be sure you are demonstrating your knowledge of the marketing principles you are learning.  Do not give your opinion.  Save your opinion for the discussion boards.  Instead, do research. 

Give examples, state facts, not opinions in these assignments.  You must cite your references.  Learn to use phrases such as “According to …” and “As demonstrated by …” or “As stated in

Questions are on the bottom of the file. You will need to add more facts than on the information from the questions.

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