Pick one of the business ideas from the discussion boards (yours or someone else’s).  Write a fictional executive summary for that idea, hitting the points for an executive summary in Fig. 11.1 (not the whole plan, just the executive summary).  Use particular care in writing your first two sentences.  You have to grab your audience with those two sentences because if you don’t, they’ll never hear anything else you say.  You need to convey what is unique, the solution your offering that is better than anyone else’s.  Identify what’s missing in the market and how you fill that gap.