Remember, one of the most difficult marketing decision facing companies is how much to spend on promotion. Thus, it is not surprising that industries and companies vary considerably in how much they spend on promotion. Promotional expenditures might amount to 30 to 50% of sales in the cosmetics industry and from less than 5% in the industrial sector. There are four common methods that companies use to decide their promotion budgets. They are the affordable method, the percentage-of-sales method, the competitive-parity method and the objective-and-task method. Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic of promotion budgets. Cite and summarize the article in your initial post.

NEED ASSIGNMENT HELP?

We guarantee plagiarism-free and AI-free writing services. Every assignment is crafted with originality, precision, and care to meet your academic needs.

Ready to get started? Place your order directly on this post!

Let us help you achieve excellence—authentic work, every time.