Essay #1: In Chapter One, Horner discusses Moral Judgements and Moral Skepticism. He outlines four beliefs underlying skepticism and the responses to these. Drawing on this information and the PRSA Code of Ethics, read the case study, Green Is The New Color of Money and answer Discussion Question #4 – What sort of ethical principles could you create that would guide advertisers in balancing creativity, persuasive messaging, and respect for the consumers autonomy? Would these work in subtle cases of spin or exaggeration? Be sure to write a minimum of 750 words and use at least three quotes/citations with correct APA format from EACH of the sources for a total of nine quotes/citations.

PRSA Code Ethics: https://www.prsa.org/about/prsa-code-of-ethics

Green is the New color of money: https://mediaengagement.org/research/green-is-the-new-color-of-money/

Get quotes and citations from the articles provided and please follow the directions given

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