Company: IKEA/Strategy

Your assignment is to assume the role of consultant to IKEA/Strategy in the HBS case studies we have examined thus far in the course.  Drawing on the materials presented in the HBS cases and the models/frameworks/methodologies discussed in class. Write a brief (4-6 pages, double spaced) addressing the prompts indicated below.

CONSULTING PRACTICE AREA: STRATEGY

What IKEA Do We Want?

IKEA has engaged you as a strategy consultant to advance the companys international competitive strategy. IKEAs original business modelbased the delivery of low-cost, self-assembled, modularized furniture in big box retail storeshas proven highly successful over the past few decades. But IKEA now faces a number of shifts in the global furniture industry that challenge its traditional business model: the rise of e-commerce; advances in digital technology; demographic trends; changing customer expectations. In light of these challenges, what measures would you recommend to guide IKEAs competitive strategy in coming years?  In your answer, be sure to specify the assumptions underlying your analysis and the grounds for your recommendations.