Illustrate through a 20-minute presentation how Under Armour(https://www.underarmour.com/) has optimized its position within the industry value chain.
The presentation must assess the following factors:
1. Map the companys industry value chain
2. Business Strategy
3. Values to business model
4. E-commerce/E-business
The presentation must:
Be grounded on sound theoretical underpinning.
Be organized in layout, structure and presented within the allocated time.
Be properly referenced (Harvard Style) at the end of the presentation.
More information and class materials can be provided once order is confirmed.
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