Discussion 3 

1.      Why firms go international?

2.      What are some CURRENT trends from the MACRO environments (i.e., PESTEL: political, economic, social, technological, environmental, and legal factors/trends) affecting the choice of international strategies, particularly international corporate-level strategies? What is your prediction?  Be specific!

3.      Can you identify a specific business (e.g., Starbucks, Costco, Google, etc.) going international and use which international strategy? Is that strategy successful?  Why so?

4.      What is the primary entry mode that your company used to enter a new market? Pro and cons?  You can also use a current business (e.g., Costco, Meta, Apple, etc.) to talk about your views.