1. What were the opportunities and challenges facing IBM when Rometty became CEO? Did she
correctly identify those opportunities and challenges?
Focus on one opportunity or challenge in each post.

2. What major strategic decisions did Rometty make as CEO? Were they effective?
Focus on one strategic decision in each post.

3. Updates on IBM‘s strategic moves and the logic behind them
What strategic moves has IBM made since the case was written? What were the reasons
behind each of these strategic moves? Was each of these strategic moves effective?

4. What lessons can other companies learn from IBMs transformation between 2012 and
2016?

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