A companys competitive approach requires a tight fit with a companys internal situation and is strengthened when it exploits resources that are competitively valuable, rare, hard to copy, and not easily trumped by rivals equivalent substitute resources. Many companies pursue resource-based strategies that attempt to exploit company resources in a manner that offers value to customers in ways rivals are unable to match.
A companys resources are competitive assets that are owned or controlled by the company and can either be tangible resources such as plants and distribution or intangible assets such as a well-known brand or a results-oriented organizational culture.
Below are common types of tangible and intangible resources:
Tangible
- Physical Recources
- Financial Resources
- Technological Resources
- Organizational Resources
Intangible
- Human Assets and Intellectural Capital
- Brand Image and Reputational Assets
- Relationships
- Company Culture
Assignment Instructions
- Choose a well-known company and identify its competitively important resources (tangible and/or intangible). Please explain why you chose each resource.
- Review the posts of your peers
- Provide two comments for the following posts. The replies must be engaging and meaningful.
post 1.
Pet Nation Lodge is a pet boarding, grooming and daycare facility. The company has made a lot of big improvements over the last few years and plan on further expanding. Tangible resorucres include the property Pet Nation Lodge sits on, furniture, equipment, computers, etc.- these are physical assests that help keep the company operating-without them the company would not be as successful. The intangible assets of Pet Nation Lodge include the company’s brand reputation- Pet Nation Lodge has become one of the top pet boarding facilities in the area. Another intangible asset would be the relationships that have been made between each customer and the employees. For Pet Nation’s daycare program- there are a lot of ‘regular’ customers- creating a home for their pets, which could also be considered as an intangible asset because it directly affects the success of the business as a whole.
post 2
The company that I have chosen to analyze is Disney. I am currently a cast member of Disney and so I feel it gives me a unique perspective on the companys resources and assets. One of Disneys most important, if not its most important resource is its cast members. The way that Disney treats their cast members is truly something to behold. We have a higher starting wage than most do in Florida, as well as, many opportunities to grow. Disney is all about growth and supports all of their cast to go to school and to move up in the company. The company would rather keep a person in house than take someone from outside which is why I am currently making my way up from the bottom. The company culture, also, thrives on this treatment and evolution of the company. Another very important resource that Disney has is the brand image. There is an entire class when you are first hired on that goes over our show. Image and show are something that Disney holds as one of its five keys. It is everywhere backstage on Disney property and is something that every cast member is held to on a daily basis. Even though reviews and quality assurance tests, the five keys are a very BIG part of the assessment. Disney is a very large company with many companies inside and there are countless other resources that Disney has but those are the main two that keep Disney up to its high standards. Even their smaller inner companies/ department and affiliates, Disney expects them to uphold these values.
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