PART 1

Visit the website of the United States Chamber of Commerce and review the content and issues shared on the site. Once you have reviewed the website, please complete the assignment below.

You have just visited the website of the United States Chamber of Commerce and reviewed their content and issues. Now you will choose one issue and complete the following: 

Return to the ad copy builder from several classes ago and create a fresh document. Within this document, draft:

3 search ads with an awareness goal

3 search ads with an engagement goal

3 Facebook ads with awareness goal

3 Facebook ads with an engagement goal

PART 2

Last week you worked through ways to market the following video: https://www.youtube.com/watch?v=PF0gb3eny70 . Returning to last week’s assignment, you are once again the digital director for the National Restaurant Association. Redraft that assignment into a memo that outlines an awareness plan for driving users to a landing page where they will watch that video. Include details of the:

• ad mediums you will use
• the calls to action
• a description of the ad creative
• landing pages
• how you will measure success

Finally, you will describe in detail the audience you are attempting to make aware of this issue.