- Description of the good or service. It is important to carefully describe the boundaries of marketplace under examination.
- Description of recent (last 5 years) changes in demand for the good or service (NOT supply!) as indicated by volume and possibly price.
- Identification of non-price determinants of demand and analysis how they have contributed to the changes in demand previously described.
- Analysis of elasticity of demand for the good or service; how sensitive volumes are to changes in price.
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