Ehomeworker

Dec Support Tool & Tech Mngr.

Week 6 Discussion Question

Read the blog post describing how a JMP Pro customer uses the software for Marketing analytics: A data revolution in marketing takes creativity to a new level. (Links to an external site.) https://www.jmp.com/en_us/customer-stories/jwalter-thompson.html

The problem refers to (not very explicitly, so need to pay attention) at least two data analytics problems. Identify one of them and describe it.

Note: By "Data analytics problems" I do not mean issues as in something negative that needs to be resolved. I mean "problems" as in a question that needs studying or a solution. E.g. Knowing one’s customers based on data is an analytics problem.


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