Marketing Plan: Part III In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part III, make certain to include the sections listed below in your marketing plan. Segmenting, Targeting, Positioning, and Differentiation Identify the specific segmentation strategies that you…

Instructions This exercise provides you with an opportunity to present your completed marketing plan that you developed in Units IV–VII. Imagine that you will be presenting your marketing plan to the Board of Directors for your chosen company. You will create a PowerPoint presentation to present your marketing plan. You should have 7–10 PowerPoint slides…

Soda consumption has been on the decline over the past decade. If you were a brand/product manager for the Coca-Cola Company, how would you respond to this? What new products or brands would be feasible in the future? How would you make this determination? Your journal entry must be at least 200 words in length.…

Give an example of a service that you experienced recently. Explain why it was superior to their competition. Based on the service that you received, was it worth more to you (i.e., would you have paid more in comparison to their competitors)? Your journal entry must be at least 200 words in length. No references…

Marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan. SWOT Analysis A valuable step in your situational analysis is to assess…

Would you make a purchase from a business with less than two stars? Why, or why not? Would you not make a purchase from a business with more than four stars? Explain your answers. Your journal entry must be at least 200 words in length. No references or citations are necessary.

Identify a product for which you think that you paid either too little or too much. Identify the pricing strategy you think the company used (based on the Required Unit Resources), and explain why you think they made their decision. Do you agree or disagree with their choice? Why? Your journal entry must be at…

The SNS is a pivotal tool in the event of a disaster. SNS is Strategic National Stockpile List and explain the types of items a community hospital will require and seek from the SNS in the event of a disaster. List and explain at least two concerns you may have when forced to rely on…

West Nile Virus You are the director of communicable diseases in a city health department, responsible for a large urban community. It is early spring in 2003. For the past two years, your department has been working to control the spread of the West Nile Virus and you are pleased with the progress so far.…

Using the questions below, create a survey, and provide the survey to five people. What smartphone brand does your family/friends use? Overall, how satisfied are your family/friends with their smartphones? How do your family/friends rate different aspects of their experiences with their smartphones? How do your family/friends perceive Apple’s iPhone? How do your family/friends perceive…