Marketing Research A Coffee Shop (family-owned) with many years in the market and many clients want to offer vegan products to extend its menu and bring more clients. 1. Explain marketing issues, management dilemmas, and research questions. 2. Research design How would you design your research? Research type, purpose, time frame, scope, and environment. This…

Conduct an analysis of the first P for your chosen company’s product or service. The central focus of a marketing program is on the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements.…

Selling Process Sales is the driving force behind the success or failure of a company. This week, please share your thoughts related to the different approaches of companies to achieve their sales goals and motivate staff. Here are some ideas to get you started: · Post examples of different companies in your local area. What…

We have all worked in a group or team at some point in our careers. A team is brought together to achieve a common goal. The team needs to have members who have complementary skills and who are committed to a common purpose to achieve performance goals. However, teams don’t move immediately toward performing, but…

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much…

Market Valuations In this paper, please discuss the major methods of company valuation that we have studied. In doing so, explain each method and compare their advantages and disadvantages with the other methods you choose to discuss. Support your discussion with references. Papers will be assessed on the following criteria: Explain the market capitalization. Explain…

Develop at least one hypothesis (i.e., an educated guess), which needs to meet the following criteria: Your proposed hypothesis is related to marketing. For example, it can be related to an important or interesting marketing problem, contradictory marketing findings, or contradictory marketing ideas being promoted in the business or popular press or social media. Your…

1. Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people Sales Management – YouTube 2. View “The Global Environment for Marketing.” As the marketer for Create Cookbooks, you…

This exercise gives you the freedom to take what you have learned about tax policy this week and apply it to the tax of your choice. You will assess the tax you choose, and make an argument for either retaining the tax as is, or for reforming it. Directions:Pick a tax, any tax! It may…

In 2019 the country of Farland has a current account deficit of $900 million.Farland’s capital account is in a $100 million surplus.In addition, Farland factors located in foreign countries earn $600 million.Farland has a trade deficit of $400 million.Assume that Farland neither gives nor receives unilateral transfers.Farland’s GDP is $8 billion.   What happen to…