1.     Evaluate thestrength of the competitive forces in the airline industry using Porter’s 5-forcesframework. 

2.     How does Southwestsapproach to competing in this industry influence the competitive forces itfaces?

3.     How has itbenefited from the broader changes in the external environment and what shouldit be concerned about in the future?  

4.     If you were the CEO of the company,what courses of action would you pursueto address these issues? Explain how you would implement these, how they wouldaddress each issue, and what potential risks may exist.