Case Writeup: Phillip Morris and the sustainability of its product.
1) Identify and analyze the main issues of the case study (often there is more than one). What is occurring? Why is it occurring? Why is it an impact on the business.
2) Generate some possible solutions the business could implement in order to address the challenges previously identified. Make sure they are logical and described in enough detail that there are no bigger questions left unanswered.
3) Describe what you feel would be a good implementation plan. How much is this going to cost? What other resources will be needed? Who will need to be involved? What challenges will the company face in implementing your solutions and how can they be overcome?
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